Yea, but that's a better world to live in, because people know what "unlimited" means and will glide right over it, thinking they get the speaker's intended mes

Yea, but that's a better world to live in, because people know what "unlimited" means and will glide right over it, thinking they get the speaker's intended message. I want people to see a new unfamiliar term like "at will" and think for 5 seconds about what the heck that actually means. AT&T would have avoided all the fines and public backlash if they had just made up some new term rather than underhandedly and intentionally misleading people.