> its marketing that gets the credit while the company sells throttled service as "unlimited," but its legal that takes the blame when the FTC fines the company

> its marketing that gets the credit while the company sells throttled service as "unlimited," but its legal that takes the blame when the FTC fines the company $100 million for that practice. That's possible; AT&T legal might have advised against advertising the service as "unlimited" but been overruled. I'd be really surprised if AT&T didn't have a policy where every advertisement goes through legal review. Alternatively, Homer might have nodded in the AT&T legal department, especially if Homer was in fact a junior attorney. Self-cite: A few years ago I pulled together a collection of marketing words and phrases to avoid or rephrase, culled from a large corpus of advertising reviews I did for a large company. [1] The AT&T situation illustrates the truth of a rule of thumb mentioned in that collection: All categorical statements are bad — including this one. [1] http://www.oncontracts.com/marketing-legal-review-some-words-and-phrases-to-avoid-with-safer-alternatives/ http://www.oncontracts.com/marketing-legal-review-some-words...