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Strictly speaking, I suppose it has to do with press releases and such that companies make. But practically speaking, the real worth Colleen provides to YC is P
by pen2l 11y ago
Strictly speaking, I suppose it has to do with press releases and such that companies make. But practically speaking, the real worth Colleen provides to YC is PR control, Colleen is an ex-TechCruncher (with the right tech news contacts, seems she's also worked at Financial Times and GigaOM, and more), she knows what to say and when how to say it.
- robinsloan 11y agoAn editorial director is a bit different from a corporate communications person. Many/most VC firms (indeed, many/most companies in general) are now looking to attract audiences of their own rather then rely on the eyeballs gathered around new sites. First Round Review is a good example: http://firstround.com/review/ http://firstround.com/review/ Or, go to a16z's homepage: it's all home-grown content! The company hired Sonal Chokshi from Wired to actually be an editor -- not a PR person.
- pen2l 11y agoThat is an interesting possibility, I think yes, they will do that. It's like a more glorious version of pg's essays... except more strategically thought of (as you would expect from a large company). Probably doesn't hurt to have a huge network of important contacts though :), the need arrives at unexpected times.