Throughput, latency, and so on are natural limitations of consuming bandwidth (internet and RF) which is shared across subscribers. What the FCC took exception

Throughput, latency, and so on are natural limitations of consuming bandwidth (internet and RF) which is shared across subscribers. What the FCC took exception to (and rightly so) is that AT&T imposed artificial limitations on subscribers based on their consumption. You can't say that your service has no limits but then go on and impose limits.