Ouch, they ran a father's day promotion for all of last week in the UK where they sold the Paperwhite with £10 discount and then they announce a new model just

Ouch, they ran a father's day promotion for all of last week in the UK where they sold the Paperwhite with £10 discount and then they announce a new model just before Father's day. I wonder how many geek dads will get a disappointing gift on Sunday.