4 ms·
Technology is not their core competency, marketing is. All of their technology would be far less valuable without Mickey, Elsa and Cinderella plastered all over
by exelius 11y ago
Technology is not their core competency, marketing is. All of their technology would be far less valuable without Mickey, Elsa and Cinderella plastered all over it. Their C-suite may have decided that their technology department was too expensive and the needs of the business could be adequately served by an outside firm.
Quality likely didn't factor in to the decision; so long as it was good enough to not be a roadblock for their marketing teams.
- talmand 11y agoBut what are they marketing? It isn't just their characters and movies. Disney is huge and the majority of it heavily relies on technology of many types, including their marketing. I would say they don't have a single core competency, it is a multi-faceted company.