>> "I realized that the mac app store is purely a distribution channel. It's my product but it's their store and so I am now thinking about them as a Wall Mart

>> "I realized that the mac app store is purely a distribution channel. It's my product but it's their store and so I am now thinking about them as a Wall Mart with no specific importance as such." Totally agree - the MAS needs to be seen as a single distribution channel. I think the broader problem is that devs rely solely on the Mac App Store to drive sales for them, which is a risky approach. There are a bunch of different ways to drive app sales; it's just a matter of putting in the work. Glad to have you on board with Ghostnote, and looking forward to that write-up too! :-) Fabio @ Paddle.com