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Has Apple done any acquisitions of this scale before? FileMaker comes to mind. Adobe and Apple both have very strong brands. I would be a huge destruction of v
by joshwa 19y ago
Has Apple done any acquisitions of this scale before? FileMaker comes to mind.
Adobe and Apple both have very strong brands. I would be a huge destruction of value to kill Adobe's brands in favor of a unified Apple marque (Apple Photoshop, anyone?).
There is significant overlap on the creative side of things, but Adobe also has a significant enterprise software business, as well, with Acrobat Forms/Breeze/etc. There's also the Macromedia properties, and also Scene7, which is a completely different kettle of fish.
I could see them buying some core properties and auctioning off the rest.
- whacked_new 19y agoI know little about this, but my impression since the iMac has been that Apple was going after the smug, family, friendly, part-of-your-life image. Now they're more of a (all-encompassing) media company, which isn't so far off from the digital hub. I'm not sure how Adobe fits in. If you really see a sale viable, even partially by auction, who would participate? Google (for Flash?)? Microsoft?
- jacobolus 19y ago"FileMaker comes to mind." I'm not sure that's much of an example of a large-scale acquisition. When Claris (a wholly owned subsidiary of Apple) bought the company that made FileMaker, it was hardly anything like the scale of Adobe today. Since then, FileMaker has been spun off into its own wholly-owned subsidiary of Apple (I think it's technically just Claris renamed), when other parts of Claris were folded back into Apple after the NeXT merger. Maybe you were referring to NeXT as a large-scale acquisition?
- joshwa 19y agoYeah, that was kinda misplaced-- I was actually thinking of an example of a Apple acquisition continuing to use its own brands.