Preston McAfee (head economist at Microsoft) and Ted Bergstrom (an economist at UCSB) have been studying this for years: http://www.econ.ucsb.edu/~tedb/Journal

Preston McAfee (head economist at Microsoft) and Ted Bergstrom (an economist at UCSB) have been studying this for years: http://www.econ.ucsb.edu/~tedb/Journals/jpricing.html http://www.econ.ucsb.edu/~tedb/Journals/jpricing.html