3 ms·

Probably to get address data (nicely linked in social relationships).

• jack7890 17y ago
  Wouldn't they disclose that? Also, if that were the aim, why limit everyone to a single card?
  • Frazzydee 17y ago
    Do companies usually disclose that they're collecting information when they're already, well, collecting it? But if they weren't going to use it, they would disclose that, and they do: "information supplied here will not be retained or used for any purposes outside of delivering your card"
• rms 17y ago
  >information supplied here will not be retained or used for any purposes outside of delivering your card. This might actually be purely benevolent, or at least not bad, just your every day cheap marketing project. Some designer's 20% time project that had no reason to not be approved.
• daydream 17y ago
  That's what I thought too, but on the page they state: "Cards containing inappropriate content will not be mailed, and information supplied here will not be retained or used for any purposes outside of delivering your card."