No marketing really. At the beginning, almost all users came from the Mac App Store. I've tried different marketing things along the way, like sponsored posts

No marketing really. At the beginning, almost all users came from the Mac App Store. I've tried different marketing things along the way, like sponsored posts or Google Adwords. Probably spent around $500 in total on marketing during the lifetime of the app. None had a meaningful effect so I kind of stopped trying. I mostly focus on engaging my users as much as I can and trying to make them happy, so that they will recommend Dash to others.