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I'm curious about marketing costs for your app. Did you simply release that app and customers come after? Or did you have to pay a certain amount to acquire cu
by Bamafan 11y ago
I'm curious about marketing costs for your app.
Did you simply release that app and customers come after?
Or did you have to pay a certain amount to acquire customers (i.e. paid advertising)?
Or did you acquire customers some other way?
- kapeli 11y agoNo marketing really. At the beginning, almost all users came from the Mac App Store. I've tried different marketing things along the way, like sponsored posts or Google Adwords. Probably spent around $500 in total on marketing during the lifetime of the app. None had a meaningful effect so I kind of stopped trying. I mostly focus on engaging my users as much as I can and trying to make them happy, so that they will recommend Dash to others.
- Bamafan 11y agoThank you for answering. And wow, amazing results from using the default "marketing" you get with the Mac App Store (especially given the difficulties that so many others have reported).