I had a video editing app in the Mac App store since the MAS launched. It made high five figures for the first two years and then trailed off, mostly due to me

I had a video editing app in the Mac App store since the MAS launched. It made high five figures for the first two years and then trailed off, mostly due to me neglecting it for more lucrative (and time consuming) consulting work. Also, it was heavily based on the deprecated QuickTime API, so it had a definite shelf life and upgrading it for each new iteration of OS X was fraught with all sorts of woes. Not to mention being trapped in 32-bits due to QuickTime being a 32-bit only framework (not QTKit). But, in its hey day, it did really well. It even beat iMovie for a few weeks. Though now I am sitting here almost five years later and I have no idea who my customers are, beyond the handful that went out of their way to contact me. I had some down time this past spring, so I rewrote the entire thing from the ground up using AVFoundation. I haven't launched this new version yet because I'm waiting to finish the iOS version to launch both within the same time frame. However, I won't be putting the OS X version on the Mac App Store for a few reasons: - I want to know who my customers are - I want to be able to contact my customers - Sandboxing restrictions are workable, but not a good customer experience imho. - Lack of paid upgrades isn't viable for an app not everyone needs - MAS seems way neglected So now I'm going to be going with Paddle (http://paddle.com http://paddle.com) since it sort of replicates that experience really well and the guys there are super responsive. Maybe I'll change my mind down the road, but not likely.