I wish games would move from Steam to the App Store, but it's not gonna happen. Valve has way more skin in that game and Apple have repeatedly shown that they'

I wish games would move from Steam to the App Store, but it's not gonna happen. Valve has way more skin in that game and Apple have repeatedly shown that they're not going to compete over a medium dominated by expensive exclusive hits - as we watch Sony and Microsoft fight eachother into irrelevancy, this looks like a wiser and wiser strategy. They'll take their iOS game monopoly, but that's it. The shareware spam site days are long gone. Numerous companies (including Apple) have been working to make checkout easy to implement on your own website. It's easier than ever to make and distribute a demo video/ad. It's easier than ever to target users (Google, Facebook). It's cheaper and easier than ever to make a simple product site. For a simple app, that might constitute a crippling amount of overhead, but if you anticipate making more than $10,000 in revenue (and thus risk sacrificing $3,000 to the Apple cut), it's probably worth investing a few hours in.