"News outlets keep picking up the story" If a story is in syndication and "evergreen" in nature it could run on it's own for quite some time. [1] Doing a goog

"News outlets keep picking up the story" If a story is in syndication and "evergreen" in nature it could run on it's own for quite some time. [1] Doing a google search for this particular article it's clear what has happened (although the results are mainly it appears around May 2015) [1] I was featured in a story in the late 90's and could tell every time it hit a new town newspaper because orders would predictably come in from the new area. It all started with a story from the local paper and that was then distributed (Knight Ridder iirc) for any paper anywhere in the US to pick up. In this particular case it did translate into real dollars as well as many years of repeat business.