And to take this example to Spotlight, when I search for "used iPhone" with Spotlight today I get.... absolutely nothing of value. The top hit on my Mac is an

And to take this example to Spotlight, when I search for "used iPhone" with Spotlight today I get.... absolutely nothing of value. The top hit on my Mac is an Ember.js JavaScript file. Certainly not what I wanted. Paid used iPhone ads would be infinitely more valuable, as they actually have some value. Could Apple compete with Google in search? Yes. Are they today? Not really.