I'm not sure how he makes the association to UI, but I agree that the minimalist and flat designs are way too far gone to be useful. Sure, I despise noisy and c

I'm not sure how he makes the association to UI, but I agree that the minimalist and flat designs are way too far gone to be useful. Sure, I despise noisy and cluttered and fake leather bound UI too, but that doesn't mean we need to go full bi-polar swing and jettison everything. Regarding noise and this post, I could see it as a metaphor against Google's tendency to significantly reduce the information density by adding white-space to every frigging things, everywhere, at all times. Take the bookmark boondoggle that they just backpedaled on; guess what Google, I would like to see more than 8 bookmarks per view and I don't see how a miniature thumbnail of the site really helps anyone. I want the "noise" in that case, which consists of density of information, which hopefully is of the relevant type. I want a quick overview with as much information as possible, but I also need it to be visually distinguishable. That is another big problem which this post maybe addresses, visual hierarchy, which is another one of those principles that has been jettisoned with the minimalist and flat design binge. The user should be able to pic out content and interactions in a relevant sequence without significant gaps in visual progression; each level of visual hierarchy should be an equal or relevantly spaced distance apart without significant gaps. /my2cent