I always though that much of the actual COST of a magazine went to cover the actual paper & production costs. EG - The huge discount given to actual magazine s

I always though that much of the actual COST of a magazine went to cover the actual paper & production costs. EG - The huge discount given to actual magazine subscribers - seems like in digital format they would have a much better captive / complete audience that they could adapt their sales departments to sell around . . .