3 ms·
zenefits, zenpayroll, slack were basically word of mouth
by oimaz 11y ago
zenefits, zenpayroll, slack were basically word of mouth
- spotman 11y agoZenefits and zenpayroll have easy to spot ads running on google right now. Most startup's spend an enormous amount on marketing to get any traction. I'm sure there is more examples like Slack that did not use much marketing, but they are very rare. If you build a startup and hope to iterate your way into being viral, this is bad planning in my opinion, no matter how awesome what your building is. Unfortunately, one that I had to learn the hard way.
- michaelchisari 11y agoIf you build a startup and hope to iterate your way into being viral It's a great way to alert a much bigger competitor of an emerging market so they can eat your lunch, though.
- foobarqux 11y agoZenefits has a massive sales team now, I don't know if it always did.