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I don't understand why the Moleskine brand has grown so popular when the paper quality is so poor relative to other manufacturers, e.g. Rhodia/Clairefontaine.
by lambdaelite 11y ago
I don't understand why the Moleskine brand has grown so popular when the paper quality is so poor relative to other manufacturers, e.g. Rhodia/Clairefontaine.
- ryanmcbride 11y agoBrand marketing and good design. Moleskines look cool, Rhodia and Clairfontaine have mostly spiral bound journals, which don't look as cool. The paper might be higher quality, but I don't imagine most users actually care that much. I've been using Moleskine for years and the paper hasn't bothered me at all. I might just be a pleb though.
- Vexs 11y agoSame here, moleskine notebooks just hold up better in general, vs rohdia where by the time I've filled it up half the pages have fallen out. The paper is of good enough quality that it doesn't matter too much, and I use a fountain pen.
- Vexs 11y agoSame here, Moleskine notebooks just hold up better in general, vs Rhodia where by the time I've filled it up half the pages have fallen out. The paper is of good enough quality that it doesn't matter too much, and I use a fountain pen.
- lambdaelite 11y agoMoleskine paper is notorious for feathering and bleeding when used with fountain pens, even fairly dry writers. I've actually had better luck with a no-name bound book from Office Depot than I have had with Moleskines.
- LyndsySimon 11y ago+1. My favorite notebook right now is a Rhodia No 18 dot pad. Staple bound is far superior to wire.
- deleted 11y ago[deleted]
- walterbell 11y agoManufacturing is outsourced. Branding assisted by private equity & IPO, http://www.economist.com/blogs/schumpeter/2013/03/moleskine-goes-public http://www.economist.com/blogs/schumpeter/2013/03/moleskine-...
- VeejayRampay 11y agoBecause the Italian are even better than we French are at marketing products? :)