I write a lot of stuff, trying to churn out one post per week or so, sometimes more, sometimes less (at http://cyclebath.org.uk/ http://cyclebath.org.uk/). If

I write a lot of stuff, trying to churn out one post per week or so, sometimes more, sometimes less (at http://cyclebath.org.uk/ http://cyclebath.org.uk/). If you are writing for a broad audience I try not to get too complicated. These days, I usually take the final post, and just throw it up onto http://www.hemingwayapp.com/ http://www.hemingwayapp.com/ to get a feel for how well it reads. As an experiment I tried to get a "Very Good". Each sentence was clean, had one idea in it, but the flow of the post was stilted. It removed all passion. However I can be too clever for my own good. Communicating ideas in the simplest terms is exceptionally important. I get too involved in story telling. The Hemmingway App enables a good compromise.