So, Google gives publishers finer-grained control over how their readers can access their content via Google's services. They do it because the newspapers are g

So, Google gives publishers finer-grained control over how their readers can access their content via Google's services. They do it because the newspapers are getting desperate in their quest to find a working revenue model and seem likely to try drastic measures, like unlisting themselves from Google (which any site can do using robots.txt).