This is not a very informative news article, but I did some research and here's what I think is happening: Google has always required that indexed sites show th

This is not a very informative news article, but I did some research and here's what I think is happening: Google has always required that indexed sites show the indexed content to visitors that come through Google (to prevent bait-and-switch tactics). They're now allowing indexed sites to use bait-and-switch tactics after the fifth visit in one day. This actually seems like it will have some noticeable (unintended) effects: won't it apply equally to Experts Exchange and their ilk? (It's not clear what this all has to do with "First Click Free", which is an old program that seems to offer a smaller loophole in the "no bait-and-switch" rules. It's easiest to explain by example: If you go to a WSJ story via google, then click a link to another story, WSJ may ask you to register without being penalized by Google, even if that link didn't lead to a registration wall to the googlebot.)