That's a lot of raw data and not a whole lot of specifics. Here's a dissection of how one particular massively popular F2P game (Clash of Clans) gets people to

That's a lot of raw data and not a whole lot of specifics. Here's a dissection of how one particular massively popular F2P game (Clash of Clans) gets people to pay up: http://gyrovague.com/2013/06/05/time-is-money-how-clash-of-clans-earns-500000-a-day-with-in-app-purchases/ http://gyrovague.com/2013/06/05/time-is-money-how-clash-of-c... HN discussion: https://news.ycombinator.com/item?id=5825158 https://news.ycombinator.com/item?id=5825158 That's two years old now, but it's interesting to see some of the points in there validated by Kongregate's research: eg. how guilds primarily serve to exert social pressure, and how UAE and Kuwait have ridiculous whales (average spend per playing user $500!).