Sponsored content is designated as such with a "SPONSORED" message in the top left. Like so: http://www.businessinsider.com/sc/value-proposition-for-customer-l

Sponsored content is designated as such with a "SPONSORED" message in the top left. Like so: http://www.businessinsider.com/sc/value-proposition-for-customer-loyalty-2015-6 http://www.businessinsider.com/sc/value-proposition-for-cust... This Harry's piece isn't an advertorial. Money isn't changing hands. Rather, Harry's is probably doing a big PR push right now and PR makes it easier for writers to create pieces quickly.