Apple IMO has never really understood the social dynamics of the internet, let alone "social networking." The company they bought to incorporate into their musi

Apple IMO has never really understood the social dynamics of the internet, let alone "social networking." The company they bought to incorporate into their music service (Beats) has the executive DNA of the major label music entertainment business, which time and again has failed to understand why and how people share and enjoy music. Not long after Beats bought streaming service Mog, they laid off the big data engineers building the "related things you might like" features in favor of marketing-driven genre-based playlists built by internal "experts." They killed one of the best features of Mog which was the ability to have the player continue to play music you were likely to enjoy when your song or album or playlist reached the end. Instead, the music just stops. It was a noticeable shift from an individual- personality-driven music experience to a top-down, father-knows-best experience. My hunch is that Google/Youtube streams more music than any other dedicated service, and that's almost by accident. I have no idea how these past moves will play into Apple's new service, but I wouldn't be naming anyone a victor quite yet.