It might be the subscriber model. Consumer would loose their access to music and would have to restart from scratch with another service (favorites, playlists)

It might be the subscriber model. Consumer would loose their access to music and would have to restart from scratch with another service (favorites, playlists) and maybe buy special hardware (Apple Music?). An audio CD has a longer term value, legal backup are possible, it can be resold, it has a higher audio quality and the musician ears more too.