Interesting that all transactions show up as from squareup.com. This means that actual vendors are just virtual accounts and they could benefit from the econom

Interesting that all transactions show up as from squareup.com. This means that actual vendors are just virtual accounts and they could benefit from the economies of scale and can be provided those cost benefits that square up obtained. This most likely would be cheaper then any plan a small merchant would be able to get on their own. I wonder what the overhead is per transaction (usually a small fixed fee as well as a percentage of the overall transaction). Having worked with some small retail shops, you usually trade off either a higher per transaction cost with smaller percentage fees for large ticket price items or the other way around for quick-serve restaurants for instance.