Apart from that one Harry Potter article, I haven't found content marketing to be that effective in attracting new users, mainly because I haven't invested enou

Apart from that one Harry Potter article, I haven't found content marketing to be that effective in attracting new users, mainly because I haven't invested enough time in it. The low hanging fruit I'm going after first is to add more landing pages and product information about Readlang. Later I might try getting language teachers and bloggers to help out with the content marketing, I can't see myself doing it frequently since it takes too much time from working on the product. Definitely need more content for SEO, almost all my search engine traffic queries at the moment contain the term "readlang". Being bootstrapped, my core metric for the moment is revenue and the graph is looking pretty bumpy at the moment, I may follow up with a blog post digging into the details. Onboarding - I completely agree, I started playing around with more walkthough hints, using a rabbit character (a la Clippy) that guides you though the process, but abandoned it since adding more complexity felt wrong when the underlying UI should probably be clearer. Still plan to add a nice checklist of items that new users are encouraged to complete. Love that Kathy Sierra article about learning - remember reading "Head First Design Patterns" about 10 years ago, first impression was how tacky all the clip-art looked, but I ended up really impressed with how engaging it was. At the moment, Readlang is still best for people who already know they want to practice by reading and just want a better, more convenient method. Long term, I want to make make it a slightly more guided and engaging experience. This could include personal recommendations of articles, gamification around both reading and flashcard practice, and social features e.g. write a summary of the previous chapter in Spanish, discuss the text with other users. I agree a full English translation would be nice for beginner learners, ideally a real human translation, similar to a parallel text. For now the product is targeted at intermediate and advanced learners but definitely something to consider as it broadens to appeal to beginners. Opt in to the daily flashcard email is currently presented once you finish a flashcard session - pretty hidden - I'll make it more visible! (note: currently all users who've translated a bunch of words get a lifecycle email 2 weeks after signing up with a plain text version of a flashcard) I'll experiment with adding a way to upgrade from the get go. I was concerned that upselling before users had a chance to play with the product could scare them off, but will try it out! I'm gradually learning and will work on making my marketing more user focussed. This image really sums it up and sticks in your head: http://www.useronboard.com/features-vs-benefits/ http://www.useronboard.com/features-vs-benefits/ Thanks again, really awesome feedback! EDIT: slight readability tweaks