I would recommend that you raise this issue with the founders directly, rather than with the hiring coordinators. Prepare well beforehand, with specific exampl

I would recommend that you raise this issue with the founders directly, rather than with the hiring coordinators. Prepare well beforehand, with specific examples of things that are happening. Help the founders connect the dots about how this situation is putting your company at a disadvantage in terms of attracting talent and building your team. Good developers have lots of options, and will certainly view this sort of thing as a negative indication of your company culture. This will leave you with B-listers at best. For a small company, this is poison, as it creates a negative effect that quickly compounds. At the same time that you raise this issue with the founders, have some potential solutions to offer. This could involve having a technical staff member review correspondence and web-postings from these folks. It could involve some ongoing coaching for these hiring coordinators. It could involve replacing them. A decent level of technical understanding and an attitude of wanting to improve should really be a baseline for anyone in this role. It's not an exaggeration to say that the amateur behavior of these folks could drive your company into the ground.