My initial thoughts are pretty much lead generation. If we know where you are, and what you're interested in buying right now, it's very easy to provide you wit

My initial thoughts are pretty much lead generation. If we know where you are, and what you're interested in buying right now, it's very easy to provide you with very relevant (and immediately actionable) ads. In the short term, I just want to get users and work the kinks out of the user side of things though.