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I do not believe Google invented the term “A/B test”
- nostrademons 11y agoGoogle doesn't even call them "A/B tests", they're just "experiments". And there are frequently more than 2 alternatives - the typical experiment I ran usually had about 4 arms, and there've been ones that go up to 51 (the infamous "41 shades of blue" experiment [1]). It's largely the press that has latched onto "A/B testing", along with the open-source and SaaS communities. [1] http://www.theguardian.com/technology/2014/feb/05/why-google-engineers-designers http://www.theguardian.com/technology/2014/feb/05/why-google...