from http://www.techcrunch.com/2009/12/01/square-worth-40-million-before-launch http://www.techcrunch.com/2009/12/01/square-worth-40-million...: "like PayPal,

from http://www.techcrunch.com/2009/12/01/square-worth-40-million-before-launch http://www.techcrunch.com/2009/12/01/square-worth-40-million...: "like PayPal, Square allows anyone to have a virtual merchant account and take payments directly." yep, the market is huuuuge.