Paywall, meet back button. The issue is that stuff on the web has basically always been free (ad supported). Trying to switch to subscription models is going to

Paywall, meet back button. The issue is that stuff on the web has basically always been free (ad supported). Trying to switch to subscription models is going to be difficult unless every media company decided to switch to that model, and they were as effective as the MPAA at giving a distribution channel like netflix.