I'm working with two SaaS startups to build analytics-driven marketing platforms based on an open source CMS. Both clients create tools for technical teams, an

I'm working with two SaaS startups to build analytics-driven marketing platforms based on an open source CMS. Both clients create tools for technical teams, and both are solidly profitable. One of them is from the Bay Area and on Series D. The other if from Scandinavia and on series A. In both instances, the previous version of their web presence was developed by the same dev team as their core product, and their marketing/growth team was competing for development time from the same devs who were building their core product. The platform we've developed enables non-technical marketing teams to easily push out new initiatives and new content, rapidly measure their results and correcting course. At the same time, their team can be confident that their site will work smoothly across a broad range of devices and platforms. By combining software development skills with knowledge of marketing tools and best-practices, we've created a nice niche for ourselves. I'm also working with a Fortune 100 client to develop an intranet platform for them. It's an awesome project, and I wish I could say more than that, but we're under a rather restrictive NDA. We're working on producing a case study, and getting it approved by their legal department. We've done some other large intranet projects before (federal agencies and global NGOs) so this is another strong niche for us. I often encourage developers to combine their technical skills with another domain-specific specialty to create a compelling value proposition. It's great to be a "Javascript developer" or "Python developer" but with that positioning, you are easily commoditized. By combining technical skills with a non-technical specialty you are much more resistant to commoditization.