"Allowing non-intrusive ads" seems like a fine goal to help users and advertisers alike. If a community of users maintained the whitelist, it would be a non-iss

"Allowing non-intrusive ads" seems like a fine goal to help users and advertisers alike. If a community of users maintained the whitelist, it would be a non-issue. The fact that the list is managed privately and that whether a company pays them influences whether they're blocked does muddy the waters quite a bit. https://adblockplus.org/acceptable-ads-agreements#payment https://adblockplus.org/acceptable-ads-agreements#payment Not all ad blockers do this. Eg: https://getadblock.com/ https://getadblock.com/ doesn't (disclosure: creator is a friend of mine and I once worked a bit on the product). uBlock also doesn't do this: https://www.ublock.org/ https://www.ublock.org/ And I'm sure there are others.