The point is to trigger the response to the troll, and the hope that the CEO will be able leverage the response to better their own business position. Some trol

The point is to trigger the response to the troll, and the hope that the CEO will be able leverage the response to better their own business position. Some trolls deliberately stick typos or errors in their posts. Some folks show their naughty bits. Some make outrageous statements. I've always felt that News Corp was the journalistic equivalent of Mr. goatse.