It's actually more about building up young prospects than a face/heel dynamic, as the article discusses a bit. A manager has to carefully calibrate increasingly

It's actually more about building up young prospects than a face/heel dynamic, as the article discusses a bit. A manager has to carefully calibrate increasingly difficult opponents for a 20 year old with potential for 20 fights or so. If the kid gets the shit beat out of him in his first three pro fights, he'll be terrified and ruined for the sport. "Raised up on a diet of tomato cans" as they say.