I was confused because your comment seemed to support and not support my statement. But I disagree with your statement of: > The publisher won't want those use

I was confused because your comment seemed to support and not support my statement. But I disagree with your statement of: > The publisher won't want those users on their site anyway if they can't be monitized. Remember if those users with ad block find it a bad experience and never come back, this means less times they click on links to that site which means less referrals to use as ranking in search engines. If it's a large enough group (hell even a small group in a highly competitive area) can make a difference causing the site to lose readers due to search rankings.