I don't think morality has anything to do with this, unless you want to bring a marketing issue onto a high-ground that it frankly doesn't deserve. What body of

I don't think morality has anything to do with this, unless you want to bring a marketing issue onto a high-ground that it frankly doesn't deserve. What body of ethics has anything to say about this? I think part of the issue is that most of these services that base themselves on ads are inessential. I don't care if reddit or gmail or last.fm goes down, I can always get another service that will step up and fill the niche. Grooveshark funded their service by ads, then it got taken down by a lawyer army, now I pay for a Spotify subscription. When ads are present, they're part of the experience. And that means the experience, for some people, is shitty. People will prefer not to have shitty experiences. Some people decide to start out with the premise that they will make money off of ads, good luck to them. But it's not my moral obligation to accept it.