Agreed on the nostalgia. Not so much on how hopeless ads are, though. When you weed out bot traffic, unviewable ads, and arbitrage, your engagement metrics and

Agreed on the nostalgia. Not so much on how hopeless ads are, though. When you weed out bot traffic, unviewable ads, and arbitrage, your engagement metrics and ROI basically go off the charts. And there are a couple of firms that help digital advertisers do precisely that. e.g. http://enbrite.ly http://enbrite.ly (Disclaimer: I work with them.)