I think you raise very valid point. Historically it just made business sense for content creators to put up some ads. It works like a feedback loop: you put som

I think you raise very valid point. Historically it just made business sense for content creators to put up some ads. It works like a feedback loop: you put some ads -> you can offset your production costs and lower the price or produce more content -> you increase your audience -> you put more ads. And unfortunately for content consumers the equilibrium is near the point when they are irked by the ads but just not enough to leave in droves. So now when general dissatisfaction with ads seems to rise the choice for content creators is to install paywalls/raise prices (public won't like it either) or accept more surreptitious kinds of ads (morally dubious). Or maybe go freemium?