> TL;DR: The bathroom may be dirty, but at least no one's taking a shit in my kitchen. This is a fallacy. All news agencies are already producing advertorial c

> TL;DR: The bathroom may be dirty, but at least no one's taking a shit in my kitchen. This is a fallacy. All news agencies are already producing advertorial copy, and have been since before the web: this is nothing new. They didn't start doing it because ads stopped working. Someone who is willing to show intrusive ads is already willing to plumb any depth for an additional income stream. > A viewer's ability to distinguish between native ads and regular articles is small and quickly vanishing. I would suggest that the viewer's ability to distinguish is increasing, since we are more aware of the problem, and we don't have to face the cognitive load of ad-ignoring elsewhere.