The argument that this is a move against Google is just dumb. "The open web? Collateral damage." Also dumb. Here's the thing. Actually using the web is gettin

The argument that this is a move against Google is just dumb. "The open web? Collateral damage." Also dumb. Here's the thing. Actually using the web is getting more and more difficult from the phone. I have simply lost count of the number of content sites I visit that completely destroy the ability to actually read the content by placing ads. There are ads popping in once the page loads. I can see the content, then its covered by some thing. Or there's a badly placed share bar or buttons covering something. God forbid you visit a local/regional news site. If you don't get hit with a "Click on the bottom to add us to your home page" button you're luckier than a Russian playing roulette. Like many other readers, I also spend a lot of time on reddit. I've noticed in the last few weeks that Imgur is now hosting the extremely annoying ads that bounce you out of Safari and to some promoted app in the App Store. Imgur is the primary source of image hosting for reddit and they're beginning to do some shitty, spammy tactics. In many subreddits, and yes I'll cop to some of them being porn related, its a literal crapshoot to tap on a link and not have it do the same thing. Apple's only responsibility is to its customers. This invasive ad stuff has gotten so bad that its negatively affecting the ability of Apple's customers to use their products in a good, user-friendly way. Its not Apple's responsibility to guarantee some marginally successful monetization tactic (advertising) that way too many companies try to use, poorly. Apple needs to make their platform good for the people that paid them money for their products, and those are the steps they're taking in this case. Another point, Google has a dominant share of the mobile market with Android. Why isn't Android the dominant source of mobile web traffic? Because its a bad experience compared to mobile Safari. Google needs to improve their native experience, and in turn you'll find them eventually building in similar ad-control mechanisms with their browsers. You have to go to where your customers are leading. Period. Last thing is about the "open web collateral damage" thing. Advertising in itself is fine. There's a huge need for people making and selling products and services to let people hear about them. Again, its not the responsibility of browser makers to let 3rd parties do abusive things to their users, however. Advertising has gotten out of hand. This utter drive for cpm has been driven to the extreme and its at the point that companies have forgotten that their users and visitors are people, not aggregated dots in a plot chart in Google Analytics. Spam/scam advertising is not a viable industry long term, in the same way that patent trolls and record labels suing their customers hasn't been.