But why is that a bad thing? The already bad, native-ad-infested content would get worse, and people will actually start paying for the good content. The state

But why is that a bad thing? The already bad, native-ad-infested content would get worse, and people will actually start paying for the good content. The state of publishing is already pretty bad as it is, and any void left behind will be and is being filled up by better alternatives. It's like arguing for big music labels because otherwise music would disappear. It won't, and it didn't!