We don't even know if it's an ad-blocking API yet, or simply used for things like tracker blockers. It's a big question mark- how will Apple police what ad bloc

We don't even know if it's an ad-blocking API yet, or simply used for things like tracker blockers. It's a big question mark- how will Apple police what ad blockers can do inside Safari? Yeah, the API exists, but we have no idea what Apple is going to allow app developers to actually do yet. Anyway, the premise that it's all "positive collateral damage" is reaching. I agree some ad companies abuse it, but in general advertising has gotten better, not worse, in my opinion. Most people -- non-tech folks -- simply don't care. The consequence of universal ad blocking could be that it becomes harder to access quality content for free. I don't know what that consequence will be, but it sure seems like a lot of content will just be paywalled or bungled into native apps, which users will be forced into downloading to view what they wanted in the first place. I doubt we'll actually get to a point where the majority of the general population utilizes ad blockers, however, and I'm skeptical about what this change is actually for.