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> The most effective advertising for me is when an author I like to read recommends a product by directly writing about it because they were paid to do so and t
by wutbrodo 11y ago
> The most effective advertising for me is when an author I like to read recommends a product by directly writing about it because they were paid to do so and they like to use the product.
You're very careful to specify that the author must genuinely like the product. How do you know that they like to use the product? There's a reason that the responsible disclosure and the distinction between content and advertising has existed as an ethical guideline for decades longer than the Web has, and that's because "content creators should get paid by the subject of their content but be uninfluenced by the money" is a horrendously childish view of the world.
- mst 11y agoTrust. When I see Daring Fireball advertise something, I know it's approved by Gruber. And he makes it clear that it's a paid advert anyway. Works great for me; it'd never occur to me to even want to block those adverts.
- coldtea 11y ago>Trust. When I see Daring Fireball advertise something, I know it's approved by Gruber. It's very easy to convince yourself you "approve" something if money coming your way depends on that approval.
- interpol_p 11y agoGenerally if you like the author you get a good feeling of what they like. You read them because you have similar taste to them, you have used and enjoyed their recommendations in the past. If they start recommending bad products just for the money, I imagine they will very soon lose their integrity and your trust.