OK so the Safari 'No Ads' button effectively becomes a 'Do Not Track' button. Users still see ads, just not targeted at them specifically. This is a very effec

OK so the Safari 'No Ads' button effectively becomes a 'Do Not Track' button. Users still see ads, just not targeted at them specifically. This is a very effective response by publishers because many users who would have enabled 'No Ads' simply will not bother to enable 'Do Not Track'