Its a deeply interrelated issue. Personally, "copyright owners need to be able to control the distribution of their IP" is far more frightening to hear to me th

Its a deeply interrelated issue. Personally, "copyright owners need to be able to control the distribution of their IP" is far more frightening to hear to me than anything about ads. Every "advancement" made for IP holders is usually incredibly customer hostile. We've seen international trade deals over this issue, we've seen fundamental rights degraded over this issue. I personally would prefer it not boil down to legal means of ensuring content owners get their content not ripped off (a last resort that rarely works), as opposed to a natural solution where the distribution method matches the natural inclinations of the users (people generally DON'T feel bad about stealing "content", but DO feel bad about stealing washing machines). For the record, ads existed before the internet too. Remember the radio? Remember PHYSICAL newspapers. Remember TV? Its kind of nice that the lower economic stratus of society has SOME access to all these services without being blocked by a paywall. In a paywall world, you walk into a library to use the internet because you don't have a computer, then are turned away from every site because you also don't have a credit card.