This article does not attempt to answer the obvious, fascinating question at hand: "How do pre-release online sales affect in-store sales, in terms of units and

This article does not attempt to answer the obvious, fascinating question at hand: "How do pre-release online sales affect in-store sales, in terms of units and total profit?" I suspect that artist-to-fan internet sales affect demand elasticity in unknown ways, and for all the confounding variables at play, this seems like a valuable data point.